Friday, August 24, 2007

Stuipdest Idea Ever

Uh, change the shape and kids will drink more water? Lame.

Especially in light of recent news awareness about bottled water and it's effect on the environment (and seeing how the US has some of the best tap water in the world), it seems morally reprehensible that companies are marketing bottled water directly to children. Do they really think that a "new orbatstic shape" makes boring old Poland Spring bottle so exciting that kids won't be able to keep their dirty little mitts off of it? Shame on you Nestle.

Now, I'm all about kids drinking more water. At work I see kids drinking sugary crap all the time. But as a society, is this really the best we can do? In college it was encouraged to be environmentally friendly in your drinking habits. Why can't we get the younger generation in those same healthy habits?

Of course, I'm not entirely blameless here. I still drink bottled water myself, though I do try to recycle my water bottles, both personally (I almost always use them more than once, braving toxins from the plastic) and in the bigger picture (NYC recycles!). I should follow the good example of my good friend S, however, and make it a point to carry around a grown-up version of my good ol' enviro-mug.

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